Australian men are second highest in the world to believe Gender Equality doesn’t exist. (One behind Saudi Arabia).

BIG PROBLEM.

Enough with the campaigns pursuing women to fix the problem, we needed to find a way to engage men.

Using dark humour as a Trojan horse, we took the very real experiences of women and disguised them in a ‘sitcom’. Then we provided the solution; unpacking every moment through a multi-media campaign and the trusted voices of male organisations.

• B&T Women in Media Awards 2022 | Winner |Best Ad Campaign Championing the Equality Cause
• AdNews Awards 2023 | Winner | Diversity Award
• Best Ads on TV Top 6 of the week