Hunting Season had turned Creme Egg fanatics into a loyal online army, and we wanted to give them something that mattered in the real world. So we turned a corner of East London into an indoor forest called Creme Egg Camp. It was the perfect destination for fans to enjoy the thrill of the hunt, share their love for Creme Eggs and tuck into some delicious campfire dishes. Camp was supported in social with some lip-smacking content, and we even launched a unique partnership with Deliveroo.