Hyundai’s brand prop needed a reboot. Following the spirit of its founder, whose daring philosophy always challenged "Have you tried it?", we proposed the unthinkable: a 40,000km roadtrip to prove to EV skeptics what they believed was impossible.

It was all to highlight one simple truth: Now you can.

From TVC right through the funnel, this platform enabled us to talk about everything from performance and range anxiety to tech specs and dealer offers.